Saturday, August 27, 2011

What Nokia needs

Nokia still makes the best hardware, and also Symbian is a good product. But what Nokia does not really have is charisma. It lost most of its charisma and now they've put a super (ex-Microsoft) Nerd as its CEO.
Apple did not really offer anything new to the mobile world, in essence, the iPhone and app store is what Nokia already had for years, but Apple had Steve Jobs charisma and everything looked unexplainably wow and new.
Now Nokia is still searching for its new role, and it is doing miserably and deliberately giving way to the competition.
Nokia is still not sure what it is offering and so it is offering an insensibly wide range of products, too much diverse, too much out of focus.
If Nokia is going to stick to just hardware, or both hardware and software, is still truly unclear. Nokia spent money developing a Linux mobile system (meeGo), and now it is thinking of using a Nerd's tool: Windows. All this, after successfully using and developing Symbian for so many years!

Someone said that no decision is worse than a bad decision, and Nokia is just doing both!

What if Nokia designed the new standard for hardware for mobility? Something like IBM did back in the 70s and 80s with their PC and software developers have a standard platform on which to work?
What if, for example we had the gorgeous C7 with a microSD slot and a boot loader and you can plug in any OS you like... be it Symbian, Android, Ubuntu, Windows and so on?

No comments: